Self Presentation - The 10 all-important components of how you ‘package’ your Brand -
1. Excellent grooming – what a person sees first…
2. Upbeat body language – standing tall…
3. Good eye contact – steady & ‘alive’...
4. Attire that is appropriate to the business culture and that says something personal about you – professional polish…
5. Smiling – it’s contagious…
6. A firm handshake – certainty… If it’s an interview situation, it sets the tone…
7. Excellent manners – always…
8. A healthy appearance – taking care of ourselves…
9. Communication in person, email or by phone that’s congruent – one message one communication style…
10.Being engaging – fake it to make it… Do it often enough and it’ll naturally imbed itself within your brand
Your Reputation - The 10 all-important components of your Brand Promise -
1. Energy – mental rehearsal…
2. Optimism – it’s a choice…
3. Passion & Enthusiasm – key to all in-person communication…
4. Reliability – not the same as consistency…
5. Empathy/E.Q – the psychological glue that creates meaningful relationships in business and in our personal lives…
6. Humility – ego-less – life is not about one-upmanship…
7. Humour – lighten up…
8. Listening skills – listen with all your heart…
9. Focus – one thing at a time done well…
10.Integrity – be known for this vital quality…
With these 20 attributes in place, your personal brand will be given a significant upgrade. Moreover, whether you’re a CEO, spouse, parent or entrepreneur, your value and collateral as a human being will increase exponentially. You’ll also be considered by others as being ‘authentic’. Moreover, some of you will discover who you really are; perhaps for the first time.
